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FORMATS.MOV

Motion Graphics/  Illustration / 2024

Formats.mov, is a short 2D motion graphics film about a creature who feels plain and wants to be noticed. He goes on a journey in an imaginary subway, where each stop represents computer formats that are metaphors for each identity. The story discusses whether you should rather be yourself or society's standard in the eyes of others.

From the beginning ideas to the final production, I always ask myself " What is my formats?" It is a topic I have always wanted to explore when I am deeping into animation field. Creating art on a computer lets me think about what if every creature has its own format, and does not need to follow the regular rules.  it has a new way of recreating and retelling the story.  Then Formats.mov, this humorous, ironic film was born.

Design

Styleframes & Clips

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